“JustTellOne.org” Public Awareness Campaign to Officially Launch on Tuesday, November 22 at 11 a.m.

***MEDIA ADVISORY – PHOTO AND VIDEO OPPORTUNITY***

“JustTellOne.org” Public Awareness Campaign to

Officially Launch on Tuesday, November 22 at 11 a.m.

Will focus on depression, suicide, alcohol abuse and drug abuse

with an emphasis on prevention and early intervention

WHAT:

The Mental Health Association of Erie County, Inc. (MHA) and the Erie County Council for thePrevention of Alcohol and Substance Abuse (ECCPASA) will launch “JustTellOne.org,” a public awareness campaign to promote mental, emotional and behavioral health throughout the eight counties of Western New York.

The campaign will focus on four key areas – depression, suicide, alcohol abuse and drug                             abuse – with a special emphasis on prevention and early intervention among at-risk individuals  the 14-26 age range. The cornerstone of the campaign will be a website along with a call line where referral specialists will be available to help those in need.

The campaign is being contracted through Millennium Collaborative Care and Community                             Partners of WNY, two performing provider systems funded by New York State as part of the System Reform Incentive Payment (DSRIP) program, with support from community in all eight counties.

VISUALS:  Campaign logo, website and videos

WHO:           Kenneth  P. Houseknecht, Executive Director, MHA

                        Robin Mann, Executive Director, ECCPASA

                        Amy White-Storfer, Director, Community Partners of WNY

                        Michele Mercer, Chief Clinical Integrations Officer, Millennium Collaborative Care

Peer mentors, youth spokespersons and “experts” on depression, suicide and substance abuse

WHEN:            Wednesday, November 22 at 11 a.m.

WHERE:           WNED-TV Broadcast Center, Horizons Plaza, 140 Lower Terrace, Buffalo, N.Y. 14202
 

MEDIA CONTACTS:

Carol Doggett, MHA, 716.886.1242 ext. 350/716.883.5150 (Cell) cdoggett@eriemha.org

Dick Shaner, Jr. Martin Davison Public Relations, 716.242.7476/716.984.9828 (Cell)

dshaner@martingroupmarketing.com